To create a strong regional digital market the European Union (EU) created the country code top level domain named “.EU”. To kick-off your marketing campaign in the region an English language website is a good start as many EU countries score high in English proficiency. But does it also mean that a .EU domain is the best choice for your website?
Understanding SEO in Russia means stepping into the minds of 143 million people spread across 17.1 million km2 (6.6 million miles) fully emerged in their culture. Digital marketing in Russia is a world of its own. It is dominated by local players and customer habits unknown to the West. I stayed in the country for a one month summer school. Meanwhile I interviewed digital marketing specialist and locals to create a post on SEO in Russia.