April 2017 - GFluence

Save Us from Free Speech, Public Hangouts and File Sharing: Internet Censorship Across the Globe

How much a country censors the Internet tells how “free” that country actually is. Internet censorship is a more current and serious issue than one might believe. With social media becoming a powerful tool to raise voices of political dissatisfaction, Internet censorship proportionately rises.

As international SEO experts we’re concerned about restrictions on the web which prevent users from reaching their targeted search. Blocking websites and social media platforms isn’t only “bad for business”. It’s a violation of internationally established human rights such as free speech and freedom of information. This blog post will help you understand how Internet censorship works and […] Read more

Lessons From Brazilian Culture: Ready To Get Touchy And Personal?

When doing business in Brazil there’s a detail you shouldn’t forget – the individual is up front. A well-known global brand can have a starting advantage. But if a business representative doesn’t click with the locals, well then … In Brazil a famous name will get you only to a certain point. To Brazilians it’s more important with “whom” (the person) they are doing business and not with “what” (the company).

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Good Witches, See-through Eggs and Russian Fruit Pancakes – The Easter Culture Tour

Easter may be a global holiday, but each country and region has its own Easter traditions. From an International SEO perspective – it’s the perfect time to flex your marketing and creative muscles. We’ve gathered examples of Easter celebrations around the world to help you find fresh marketing and gift ideas. Hint, it’s not just about bunnies, chocolate and eggs.

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AirBnB Adjusts Its Strategy in China by Changing the Name

Western businesses have a notoriously bad track record of entering China. Some of them were burning through insane amounts of money while battling local rivals and eventually ceased operations (looking at you Uber). Others were simply banned. However, not all of them has given up on trying to make it. Sharing economy juggernaut AirBnB has announced recently that it is changing its name in China to “Aibiying” (爱彼迎), which can be translated to “welcome each other with love.”

Airbnb is committed to succeeding in China, and we now have a Chinese name, 爱彼迎 (Aibiying), which means “to welcome each […] Read more

March Roundup

Looking for new global marketing opportunities? Thought of expanding to Africa or Southeast Asia? In March we focused on helping you realize the global potential of your products and services. Did you know that China is a leading target market for luxury goods? But Western luxury brands wouldn’t be succeeding without properly adapting their marketing strategy. Check out our favorite blog posts from March and get fresh International SEO ideas:

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