Power of Print. Why catalogue is IKEA’s #1 Marketing Tool?

Power of Print. Why catalogue is IKEA’s #1 Marketing Tool?

The IKEA catalogue is the main marketing tool of the Swedish retailer. Around 70% of the annual marketing budget is spent on the catalogue alone. It is produced in 38 different editions, 17 languages for 28 countries. In Europe the catalogue reaches around 200 million people every year. These are quite impressive figures. The question is, how did it become such a marketing success? Let’s investigate.

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It Matters How and to Whom You Call to – CTA Buttons Language Comparison

It Matters How and to Whom You Call to – CTA Buttons Language Comparison

Many articles have been written about the psychology behind Call to Action (CTA) buttons. Current research included everything from color analysis to the style of language comparisons of CTA buttons. However, fewer content is devoted to a direct language comparison across different nations and cultures.

At GFluence we are interested in international campaigns gone bad or at those which “hit the spot“. Through an in depth analysis of cultural factors influencing the success of global marketing strategies we love to show you what international SEO is really about. We took a detailed look at one Amazon, one […] Read more

December Roundup

December Roundup

Typical December search engine keywords include: “perfect Christmas gift”, “Christmas dinner” and let us not forget about “New year resolutions”. At GFluence we did it all and still managed to regularly publish articles on our blog to provide you with interesting SEO reads. In case you were too busy gift wrapping here is our pick of the top 4 articles posted on the GFluence blog in December:

What are the Advantages of Hiring an International SEO Specialist Instead of Hiring Multiple SEO Teams?

This is a classic SEO must-read, which neatly shows why it is much better to hire one […] Read more

‘What Is That N*gger Doing In There?’ Catalog Triggers Violent Czech Consumers’ Responses

‘What Is That N*gger Doing In There?’ Catalog Triggers Violent Czech Consumers’ Responses

The Retail Store Lidl Czech Republic published a catalog with a black man on the front page, presenting their freshest sports apparel collection. Although the catalog came out last Thursday, disgusted Czech consumers started attacking the company’s Facebook page with their violent posts almost a week later. The responses involved phrases like “Do you think they put white men in catalogs in Africa?” or “Don’t you think it’d be better to use someone of our race?” (Lubos Krnavek).

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