If you are a business owner you want your website to be as high as possible in the search results. So this is where SEO or Search Engine Optimization comes into play. To put it simply: SEO is essentially a set of activities aimed at 1 thing: making sure your website gets maximum visibility in organic search for all the relevant keywords.
Imagine this. You successfully implemented all of the SEO techniques and your business is growing. At some point you decide that time is ripe for expanding overseas. So you create different version of your website focused […] Read more
Yep. That’s true. According to this research by Boston Fed nearly 80 % percent of all transactions in Germany are done by cash. In the era of contactless payment like Google Wallet or Apple Pay that figure is quite… staggering. On the contrary, Americans make only 46 % of all purchases using cash.
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In one of the previous blog posts we have talked about how it can be tough to penetrate the Asian market and what mistakes can result from cultural misunderstandings. We are continuing our digital journey and today’s destination is Chinese business market.
With a population of over 1 billion (!) people, China is not only a very lucrative e-commerce market for western capital, but the world of its own. It comes as a no surprise that for some foreign companies, the Chinese market is deemed as important as a domestic market (if not even more). However, the bigger the market the bigger the risks, […] Read more