SEO Strategy versus SEO Techniques: Is there a Difference?

SEO Strategy versus SEO Techniques: Is there a Difference?

Sometimes when I suggest to my clients to make a SEO strategy first before commencing any SEO activities, I see raised eyebrows. Sometimes it is followed by ‘why not start working on SEO instead of creating yet another document’. Why the heck create something like this?

What is an SEO strategy anyway?

Like any strategy, it’s a manual, individually crafted, that will get you from A to B: A being the current point you are in and B, the target point. A business strategy will get your business from A to B, a marketing strategy will get your business from A to B […] Read more