Can’t Just Buy Your Way In – What Groupon Learned in China

Can’t Just Buy Your Way In – What Groupon Learned in China

Everyone likes a good deal, right? Nothing can compare to the when you buy a desired item with a 20% or more discount.If you are a company that helps people find the best deals available, it shouldn’t be a problem to attract users. This is how things looked on paper when Groupon decided to enter China, one of the up and coming and top ecommerce markets, in 2011.

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Which states use Google the most?

Which states use Google the most?

The following map shows how many search queries does each state perform.

Among the most active Google users we can identify:

New York
California
Texas
Florida

As for the states that use Google the least, they are:

North Dakota
Nebraska
Utah

Undoubtedly, there is strong correlation between amount of Google searches and amount of traffic that each state produces. Therefore, you can use this knowledge to your benefit by adjusting your digital strategy for every state. In the areas with the highest traffic volume, you should pay extra attention to how your Google services perform, as they will be probably the main channel of […] Read more

Best Buy said Bye to the UK. Why?

Best Buy said Bye to the UK. Why?

In our previous post we have discussed the fact that it can be sometimes challenging for Western companies to grasp Chinese cultural differences. These challenges are, however, not exclusive to China and can often arise even when you expand to a seemingly less mysterious country. This will be obvious after analyzing a story of an American electronics mega-store Best Buy and its failed attempt to enter the UK market.

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Coming to Asia: Wal-Mart’s Blunders in Japan

Coming to Asia: Wal-Mart’s Blunders in Japan

Wal-Mart, the second largest retailer in the world, entered Japan in 2002. It used its common foreign strategy of creating a joint venture by purchasing large stakes in local retailers and taking control of ownership by gradually increasing the investment. However, its standard approach has backfired as WAL MART did not take into account the specifics of the Japanese retail market.

What went wrong?
1. Japanese buy in small quantities

Contrary to the Americans, Japanese tend to buy goods in small quantities as they are not used to make weekly supplies. This trend can be partly explained by the high cost of real estate. […] Read more

How Does World Internet Map Look?

How Does World Internet Map Look?

For sure, internet has long become a global phenomenon. However, this phenomenon has different degree of accessibility in each country. This map shows you where the most active internet users are and which countries are still on the way of technological revolution. So what one can learn from it?

Digital marketing strategy can sometimes be very complex; and that level of complexity is largely dependent on how often and how fast can your audience access internet. Armed with that knowledge you can tailor you digital campaign for each country properly to achieve the maximum.

Expanding your […] Read more

What Website Is The Most Popular In Your Country?

What Website Is The Most Popular In Your Country?

It takes all kinds to make the world. This is especially true when it comes to identifying the most popular website in each country. For a digital marketer this kind of information is essential as it clearly shows you which web platform shall you use to reach out to your audience. F.e. Yandex is a prevailing search engine in Russia. This means that if you expand your business there, Yandex will be your number 1 PPC advertising tool.  Additionally, you may consider other ways of cooperation to offer something special and better fitted to your audience. Every country is unique and […] Read more

How Can Volkswagen Improve Their International SEO?

How Can Volkswagen Improve Their International SEO?

Running an international company is difficult in every aspect. Foreign market provides not only new opportunities, but also poses new threats. This applies to every business. Today we will analyze Volkswagen´s problems in their international SEO strategy and show how geotargeting can be more precise.

Problem #1 Page language doesn’t match the query

Let’s go to google.co.uk and search for the keyword: vw multivan. It refers to the model of the car and do not have any location attachment.  What do we get? German page (.de domain) appears 2nd in the search results. Moreover, no UK version is available when we are […] Read more