Monkey, Elephant… How Do You Call @ Symbol?

Monkey, Elephant… How Do You Call @ Symbol?

Many of us have been in the following predicament: you spell to your foreign friend an email over the phone and then… comes @ symbol. So you start coming up with weird (and often funny)  synonyms and metaphors trying to explain it. Afterwards you probably think: “Man, I should really look it up”. And most probably you leave that thought until next time when you have to spell your email again.

Here are some notable examples from above:

Germany – monkey
Denmark – elephant
Czech Republic – fish

You may ask: “What’s the big deal anyway?”

Here is why. Your professional image […] Read more

Most of the World Uses Chrome. What About You?

Most of the World Uses Chrome. What About You?

Before deploying your digital marketing strategy, it is useful to know how your target audience surfs the web. This map shows national preferences when it comes to choosing browsers. More importantly, you can see Google’s Chrome march towards world domination between years 2009-2014. So, in which ways can this map be useful for your international business?

You can better cater to your audience. Although every browser is committed to only one purpose – help you to surf the web – each one of them has its own benefits and limitations. Knowing how your target audience accesses internet can […] Read more