Get an Expert Opinion on Your International Website

What is the root of incorrect display of your website in various markets?
Are your geotargeting signals in line?
Does Google understand your targeting precisely?
Do search engines correctly detect the language of your website?
Why do some pages get traffic from different countries than desired?
Is your international strategy effective?

Get answers to these questions and more expert tips. Enter your website URL in the field below.

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Seznam’s New Search Algorithm Update – Page Quality

Seznam’s New Search Algorithm Update – Page Quality

Those not living in the Czech Republic might not be familiar with the local search engine Seznam. Launched in 1996, Seznam is the Czech digital Giant offering email services and running sister websites on real-estate, online maps, job listings and other social and ecommerce related content. It is the second most used search engine in the Czech Republic just after Google, covering 31% of all online queries.

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Transforming Czech E-commerce – What If Amazon Wants a Bigger Piece of the Market?

Transforming Czech E-commerce – What If Amazon Wants a Bigger Piece of the Market?

“It depends in what way and with what kind-of resources Amazon will decide to enter on the already quite saturated Czech e-shop market,” commented Jitka Součková from Kasa.cz. The e-commerce giant has built a new logistics center in Dobroviz, near Prague, and the question circling among Czech e-commerce experts now is: If Amazon enters the Czech market directly, how will this affect current players?

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SEO Strategy versus SEO Techniques: Is there a Difference?

SEO Strategy versus SEO Techniques: Is there a Difference?

Sometimes when I suggest to my clients to make a SEO strategy first before commencing any SEO activities, I see raised eyebrows. Sometimes it is followed by ‘why not start working on SEO instead of creating yet another document’. Why the heck create something like this?

What is an SEO strategy anyway?

Like any strategy, it’s a manual, individually crafted, that will get you from A to B: A being the current point you are in and B, the target point. A business strategy will get your business from A to B, a marketing strategy will get your business from A to B […] Read more

Skoda Car and its International SEO

Skoda Car and its International SEO

When it comes to selling and advertising cars, it is very important to make sure that search engine results are referring to the right domain. This is because not every car model is available to every country. A good example may be Škoda´s Rapid Spaceback Scoutline, introduced in 2015, which was not available for the UK. Hence if a customer is searching from google.de and the organic result shows an austrian Škoda website, it may create an impression that such a car is not yet available in Germany. This is what happened to some of Škoda´s car models.

 

Some of Škoda’s […] Read more

How Can Volkswagen Improve Their International SEO?

How Can Volkswagen Improve Their International SEO?

Running an international company is difficult in every aspect. Foreign market provides not only new opportunities, but also poses new threats. This applies to every business. Today we will analyze Volkswagen´s problems in their international SEO strategy and show how geotargeting can be more precise.

Problem #1 Page language doesn’t match the query

Let’s go to google.co.uk and search for the keyword: vw multivan. It refers to the model of the car and do not have any location attachment.  What do we get? German page (.de domain) appears 2nd in the search results. Moreover, no UK version is available when we are […] Read more

Google has Panda and Penguin. Seznam.cz has Jalapeno

Google has Panda and Penguin. Seznam.cz has Jalapeno

Jalapeno 2.0

Google’s competitor in Czech Republic Seznam.cz announced algorithm update which received the name Jalapeno 2.0.  This is an addition to the original update, which was initially released in May last year. The idea behind Jalapeno is quite simple: provide the most relevant pages by getting rid of the web spam. Web spam generally refers to: content farms, page swapping and other black hat SEO tactics.

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