The .EU Domain – A Perfect Opportunity to Target English Speakers in EU?

The .EU Domain – A Perfect Opportunity to Target English Speakers in EU?

To create a strong regional digital market the European Union (EU) created the country code top level domain named “.EU”.  To kick-off your marketing campaign in the region an English language website is a good start as many EU countries score high in English proficiency. But does it also mean that a .EU domain is the best choice for your website?

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Can Hreflang Solve All Your Geo-Targeting Issues?

Can Hreflang Solve All Your Geo-Targeting Issues?

First things first. What the heck is Hreflang tag, otherwise known as the “link rel alternate” tag, anyway? The short answer is: it tells search engines the relation between different language/country versions, so the they can serve result to users searching in that language/country. If you want to dig more into the topic, Moz did quite a comprehensive post about it. However, we are here today not to give you a lecture on Hreflang 101 but to bust one popular myth: “Is it true that Hreflang ultimately solves all geo-targeting issues?” *Spoiler alert* It does not!

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What are pros and cons of having multiple ccTLDs for a single site?

What are pros and cons of having multiple ccTLDs for a single site?

In this part of the blog we go over the most frequent questions about International SEO.

Source: Quora

Cons: 

Having multiple sites will fragment your international presence as well as your brand. There is no advantage compared to a single e.g. COM domain.
 No matter how properly you take care of the geotargeting signals, you are still in risk for duplicate content.

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How is International SEO Different from Standard SEO?

How is International SEO Different from Standard SEO?

If you are a business owner you want your website to be as high as possible in the search results. So this is where SEO or Search Engine Optimization comes into play. To put it simply: SEO is essentially a set of activities aimed at 1 thing: making sure your website gets maximum visibility in organic search for all the relevant keywords.

Imagine this. You successfully implemented all of the SEO techniques and your business is growing. At some point you decide that time is ripe for expanding overseas. So you create different version of your website focused […] Read more