Why Sentimental Marketing Campaigns in the USA Don’t Work?

Why Sentimental Marketing Campaigns in the USA Don’t Work?

Did you know that US consumers prefer images of strong women in Mother’s Day campaigns? We’ve analyzed the recent and last year’s campaign from the popular US florist shop Telefora. One was a great success, while the other failed terribly. To explain why, we dug into marketing research on what Mother’s Day means to Americans from a cultural perceptive.

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Lessons From Brazilian Culture: Ready To Get Touchy And Personal?

Lessons From Brazilian Culture: Ready To Get Touchy And Personal?

When doing business in Brazil there’s a detail you shouldn’t forget – the individual is up front. A well-known global brand can have a starting advantage. But if a business representative doesn’t click with the locals, well then… In Brazil a famous name will get you only to a certain point. To Brazilians it’s more important with “whom” (the person) they are doing business and not with “what” (the company).

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How to Use French to Conquer Half a Continent?

How to Use French to Conquer Half a Continent?

Did you know that Africa is the continent with the most French speakers in the world? Why is this important for your International SEO? Even though you have a french language website version – are you only targeting people who live in France? OK, you thought of Belgium, Switzerland and Canada as well, good. But there is aprox. 120 million people in Africa who speak French. Such an enormous amount of people knowing the same language is a perfect global marketing opportunity.

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Did You Know That Norway Is the Highest Spending Country on Dog Food?

Did You Know That Norway Is the Highest Spending Country on Dog Food?

We wrote about Norway being the 5th biggest chocolate consumer in the world. But did you know that Norwegians take 1st place as highest spenders on dog food worldwide? The global pet food industry is estimated to be worth $74,8 billion in 2017 and continues to grew annually by 4%. Dog food retailers should keep an eye on global trends and adjust their marketing strategy appropriately. By analyzing relevant data, we will explain which factors influence increased spending on dog food in Norway.

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The Popularity of Social Media in Africa – From Free Speech to Saving the Economy

The Popularity of Social Media in Africa – From Free Speech to Saving the Economy

Did you know that in 2016 the number of active social media users in Africa rose to 129 million? That’s a 25 % increase in comparison to 2015. News on the increasing popularity of social media in Africa reached world newspaper headlines in 2014 with Facebook gaining 100 million monthly users on the continent. As various social media keep on targeting Africans to join their communities and business on the Hot Continent turn away from traditional ways of advertising, it’s clear that the trend of growth will continue.

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Did You Know That the Most Profitable Airbnb City Is Barcelona?

Did You Know That the Most Profitable Airbnb City Is Barcelona?

From rags-to-riches

Some time has passed when Airbnb was calling itself a startup, offering airbeds and competing with couchsurfer.com, while today it’s value is estimated at $30 billion. The reasons behind Airbnb’s phenomenal business jump are due to several intertwining factors from co-creating the new shared service economy to utilizing their global SEO strategy to it’s fullest potential. A key player in the company’s expansion is certainly the spreading out of its services to all kinds-of property: private apartments, houses, manors, tree houses, boats and even castles.

Cities with the biggest return on investment

Airbnb has created a startup […] Read more