It Matters How and to Whom You Call to – CTA Buttons Language Comparison

It Matters How and to Whom You Call to – CTA Buttons Language Comparison

Many articles have been written about the psychology behind Call to Action (CTA) buttons. Current research included everything from color analysis to the style of language comparisons of CTA buttons. However, fewer content is devoted to a direct language comparison across different nations and cultures.

At GFluence we are interested in international campaigns gone bad or at those which “hit the spot“. Through an in depth analysis of cultural factors influencing the success of global marketing strategies we love to show you what international SEO is really about. We took a detailed look at one Amazon, one […] Read more

December Roundup

December Roundup

Typical December search engine keywords include: “perfect Christmas gift”, “Christmas dinner” and let us not forget about “New year resolutions”. At GFluence we did it all and still managed to regularly publish articles on our blog to provide you with interesting SEO reads. In case you were too busy gift wrapping here is our pick of the top 4 articles posted on the GFluence blog in December:

What are the Advantages of Hiring an International SEO Specialist Instead of Hiring Multiple SEO Teams?

This is a classic SEO must-read, which neatly shows why it is much better to hire one […] Read more

‘What Is That N*gger Doing In There?’ Catalog Triggers Violent Czech Consumers’ Responses

‘What Is That N*gger Doing In There?’ Catalog Triggers Violent Czech Consumers’ Responses

The Retail Store Lidl Czech Republic published a catalog with a black man on the front page, presenting their freshest sports apparel collection. Although the catalog came out last Thursday, disgusted Czech consumers started attacking the company’s Facebook page with their violent posts almost a week later. The responses involved phrases like “Do you think they put white men in catalogs in Africa?” or “Don’t you think it’d be better to use someone of our race?” (Lubos Krnavek).

[…] Read more

IKEA’s Guide on How to Make in China

IKEA’s Guide on How to Make in China

IKEA. During the course of 73 years, blue and yellow giant made its way into most of the countries. Currently it has 392 stores around the globe. Impressive? It gets even better. Did you know that IKEA uses 1% of the world’s wood every year or that 1 out of 10 Europeans is conceived in an IKEA bed (wonder how did they count this). What is more interesting, is how Swedish retailer executed its foreign operations. However, IKEA’s entry to China is of particular interest. Although, there were many factors that contributed to IKEA’s success, we have pinpointed […] Read more

Why Do Swiss Customers Look for Audi in Germany?

Why Do Swiss Customers Look for Audi in Germany?

When you are searching for some product on the web you want locally-relevant page to appear in your search results. If you live in Switzerland you have little use of the German page, although you speak the language. Audi uses country code top-level domains (ccTLD) to target different countries. However, It appears that the German version performs better in Switzerland for multiple queries like:

[…] Read more

Baking a Cake or Mending a Heartbreak – What Do People Associate Chocolate with

Baking a Cake or Mending a Heartbreak – What Do People Associate Chocolate with

If chocolate is the king of comfort foods and an essential first aid for all types of heartbreak, then one might consider the Swiss extremely depressed with Germans following right behind. As SEO experts we take extra care when interpreting data and though Switzerland ranks as the world’s biggest chocolate consumer, more insight is needed to properly understand the phenomenon.

[…] Read more

When to Start Planning Your SEO Christmas Campaign?

When to Start Planning Your SEO Christmas Campaign?

The trick of good SEO is always to be ahead. It is not simply about knowing which keywords people associate with specific products and services, but also knowing when people will perform the highest amount of searches.

Some experts will tell you that you should start planning your SEO Christmas shopping campaign already in summer, while others may say that the beginning of fall should do. At GFluence we recommend to first make a proper analysis of the relevant market and then decide. Of course, every analysis should be done months in advance no matter when you […] Read more

Seznam’s New Search Algorithm Update – Page Quality

Seznam’s New Search Algorithm Update – Page Quality

Those not living in the Czech Republic might not be familiar with the local search engine Seznam. Launched in 1996, Seznam is the Czech digital Giant offering email services and running sister websites on real-estate, online maps, job listings and other social and ecommerce related content. It is the second most used search engine in the Czech Republic just after Google, covering 31% of all online queries.

[…] Read more