Who Tops The Big 15 Ecommerce Markets in 2017 – China or US?

Who Tops The Big 15 Ecommerce Markets in 2017 – China or US?

2017 is in full swing and so is ecommerce business. Based on research from emarketer.com forecasting  ecommerce sales up till 2019, we’ve prepared an overview of the top 15 ecommerce markets in 2017. This way you can still properly re-valuate your annual marketing strategy. In 2016 global ecommerce sales reached more than $22 trillion. This is a 6% yearly increase with sales estimating to reach $27 trillion in 2020.

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Can Hreflang Solve All Your Geo-Targeting Issues?

Can Hreflang Solve All Your Geo-Targeting Issues?

First things first. What the heck is Hreflang tag anyway? The short answer is: it tells search engines the relation between different language/country versions, so the they can serve result to users searching in that language/country. If you want to dig more into the topic, Moz did quite a comprehensive post about it. However, we are here today not to give you a lecture on Hreflang 101 but to bust one popular myth: “Is it true that Hreflang ultimately solves all geo-targeting issues?” *Spoiler alert* It does not!

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Lovespoons and Mass Weddings; Valentine’s Day Traditions and Gift Ideas From Around the World

Lovespoons and Mass Weddings; Valentine’s Day Traditions and Gift Ideas From Around the World

Are you getting bored of buying jewelry and roses for Valentine’s day every year? Different countries from around the world have their own Valentine’s day traditions and special gift ideas for loved ones. Because February 14th is getting closer we decided to search around various markets and see which products and traditions are trending around on that day. Bellow you will not only find gift ideas and interesting cultural facts on different nations, but also retailers will have an opportunity to refresh the market with new products and campaign ideas.

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The Popularity of Social Media in Africa – From Free Speech to Saving the Economy

The Popularity of Social Media in Africa – From Free Speech to Saving the Economy

Did you know that in 2016 the number of active social media users in Africa rose to 129 million? That’s a 25 % increase in comparison to 2015. News on the increasing popularity of social media in Africa reached world newspaper headlines in 2014 with Facebook gaining 100 million monthly users on the continent. As various social media keep on targeting Africans to join their communities and business on the Hot Continent turn away from traditional ways of advertising, it’s clear that the trend of growth will continue.

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January Roundup

January Roundup

How is 2017 treating you so far? At GFluence we are sticking to our New Year’s resolution and bringing you new and exciting blog posts each week. We managed to cover everything from Geo-Targeting to CTA button analysis. To help you remember or to help you catch up with what you’ve missed, here is our top 4 pick from January’s blog posts:

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Power of the Print. Why catalog is IKEA’s #1 marketing tool?

Power of the Print. Why catalog is IKEA’s #1 marketing tool?

The IKEA catalog is considered to be the main marketing tool of the Swedish retailer. Around 70% of the annual marketing budget being spent on the catalog alone. It is produced in 38 different editions, 17 languages for 28 countries. In Europe catalog reaches around 200 million people every year. These are quite impressive figures. The question is, how did it become such a marketing success? Let’s investigate.

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It Matters How and to Whom You Call to – CTA Buttons Language Comparison

It Matters How and to Whom You Call to – CTA Buttons Language Comparison

Many articles have been written about the psychology behind Call to Action (CTA) buttons. Current research included everything from color analysis to the style of language comparisons of CTA buttons. However, fewer content is devoted to a direct language comparison across different nations and cultures.

At GFluence we are interested in international campaigns gone bad or at those which “hit the spot“. Through an in depth analysis of cultural factors influencing the success of global marketing strategies we love to show you what International SEO is really about. We took a detailed look at one Amazon and […] Read more