Why Russian Social Media Is Less Uptight Than in The West?

Why Russian Social Media Is Less Uptight Than in The West?

The key to establish presence in the Russian market is by conquering local digital channels. There’s a handful of Russian social media and sites you’ve probably never heard about, but for 143 million Russians it’s their daily online life. The reason isn’t that Russians simply hate foreign websites. There’s a big qualitative difference when it comes to publishing content.

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The .EU Domain – A Perfect Opportunity to Target English Speakers in EU?

The .EU Domain – A Perfect Opportunity to Target English Speakers in EU?

To create a strong regional digital market the European Union (EU) created the country code top level domain named “.EU”.  To kick-off your marketing campaign in the region an English language website is a good start as many EU countries score high in English proficiency. But does it also mean that a .EU domain is the best choice for your website?

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How to Do SEO in Russia? First, You Get to Know the Russian Soul

How to Do SEO in Russia? First, You Get to Know the Russian Soul

Understanding SEO in Russia means stepping into the minds of 143 million people spread across 17.1 million km2 (6.6 million miles) fully emerged in their culture. Digital marketing in Russia is a world of its own. It is dominated by local players and customer habits unknown to the West. I stayed in the country for a one month summer school. Meanwhile I interviewed digital marketing specialist and locals to create a post on SEO in Russia.

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Why Sentimental Marketing Campaigns in the USA Don’t Work?

Why Sentimental Marketing Campaigns in the USA Don’t Work?

Did you know that US consumers prefer images of strong women in Mother’s Day campaigns? We’ve analyzed the recent and last year’s campaign from the popular US florist shop Telefora. One was a great success, while the other failed terribly. To explain why, we dug into marketing research on what Mother’s Day means to Americans from a cultural perceptive.

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Winning Over Female Beauty Consumers in India – A Lesson From Dove

Winning Over Female Beauty Consumers in India – A Lesson From Dove

The Dove “Real Beauty” campaign has an iconic status among marketing circles. Using “real” women who buy the products instead of models seems simple, yet it defied everyday advertising practices. After major success in the West, Dove continues to reinvent its famous advertising campaign in other countries. Taking in account cultural specifics it snatched its share of female beauty consumers in India’s market. Let’s take look how the famous beauty products company adapted its western marketing strategy to make it in India.

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April Roundup

April Roundup

Spring is here and we’ve kept our blog fresh and fruitful according to the season. We got some help from AirBnB – changing its name in China and all. Also, the Easter holidays were a great opportunity to check for new marketing opportunities. If you’re thinking of traveling during the summer – why not go to Brazil? But make sure your Portuguese is “local” enough. We bring to you our top 4 blog pics posted in April:

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Save Us from Free Speech, Public Hangouts and File Sharing: Internet Censorship Across the Globe

Save Us from Free Speech, Public Hangouts and File Sharing: Internet Censorship Across the Globe

How much a country censors the Internet tells how “free” that country actually is. Internet censorship is a more current and serious issue than one might believe. With social media becoming a powerful tool to raise voices of political dissatisfaction, Internet censorship proportionately rises.

As international SEO experts we’re concerned about restrictions on the web which prevent users from reaching their targeted search. Blocking websites and social media platforms isn’t only “bad for business”. It’s a violation of internationally established human rights such as free speech and freedom of information. This blog post will help you understand how Internet censorship works and […] Read more