Polona Golob

About Polona Golob

Enjoys a good crossword puzzle and matching keywords is her favorite.

Entries by Polona Golob

Why Sentimental Marketing Campaigns in the USA Don’t Work?

Why Sentimental Marketing Campaigns in the USA Don’t Work?

Did you know that US consumers prefer images of strong women in Mother’s Day campaigns? We’ve analyzed the recent and last year’s campaign from the popular US florist shop Telefora. One was a great success, while the other failed terribly. To explain why, we dug into marketing research on what Mother’s Day means to Americans from a cultural perceptive.

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Winning Over Female Beauty Consumers in India – A Lesson From Dove

Winning Over Female Beauty Consumers in India – A Lesson From Dove

The Dove “Real Beauty” campaign has an iconic status among marketing circles. Using “real” women who buy the products instead of models seems simple, yet it defied everyday advertising practices. After major success in the West, Dove continues to reinvent its famous advertising campaign in other countries. Taking in account cultural specifics it snatched its share of female beauty consumers in India’s market. Let’s take look how the famous beauty products company adapted its western marketing strategy to make it in India.

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April Roundup

April Roundup

Spring is here and we’ve kept our blog fresh and fruitful according to the season. We got some help from AirBnB – changing its name in China and all. Also, the Easter holidays were a great opportunity to check for new marketing opportunities. If you’re thinking of traveling during the summer – why not go to Brazil? But make sure your Portuguese is “local” enough. We bring to you our top 4 blog pics posted in April:

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Save Us from Free Speech, Public Hangouts and File Sharing: Internet Censorship Across the Globe

Save Us from Free Speech, Public Hangouts and File Sharing: Internet Censorship Across the Globe

How much a country censors the Internet tells how “free” that country actually is. Internet censorship is a more current and serious issue than one might believe. With social media becoming a powerful tool to raise voices of political dissatisfaction, Internet censorship proportionately rises.

As international SEO experts we’re concerned about restrictions on the web which prevent users from reaching their targeted search. Blocking websites and social media platforms isn’t only “bad for business”. It’s a violation of internationally established human rights such as free speech and freedom of information. This blog post will help you understand how Internet censorship works and […] Read more

Lessons From Brazilian Culture: Ready To Get Touchy And Personal?

Lessons From Brazilian Culture: Ready To Get Touchy And Personal?

When doing business in Brazil there’s a detail you shouldn’t forget – the individual is up front. A well-known global brand can have a starting advantage. But if a business representative doesn’t click with the locals, well then… In Brazil a famous name will get you only to a certain point. To Brazilians it’s more important with “whom” (the person) they are doing business and not with “what” (the company).

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Good Witches, See-through Eggs and Russian Fruit Pancakes – The Easter Culture Tour

Good Witches, See-through Eggs and Russian Fruit Pancakes – The Easter Culture Tour

Easter may be a global holiday, but each country and region has its own Easter traditions. From an International SEO perspective – it’s the perfect time to flex your marketing and creative muscles. We’ve gathered examples of Easter celebrations around the world to help you find fresh marketing and gift ideas. Hint, it’s not just about bunnies, chocolate and eggs.

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March Roundup

March Roundup

Looking for new global marketing opportunities? Thought of expanding to Africa or Southeast Asia? In March we focused on helping you realize the global potential of your products and services. Did you know that China is a leading target market for luxury goods? But Western luxury brands wouldn’t be succeeding without properly adapting their marketing strategy. Check out our favorite blog posts from March and get fresh International SEO ideas:

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What Are McDonald’s Jobs Sub-page Titles Saying: A Career or Just a Job?

What Are McDonald’s Jobs Sub-page Titles Saying: A Career or Just a Job?

Our grandmother used to say: “Go to school and study, so you won’t end up working at McDonald’s.” Working behind the McDonald’s counter has always had a negative connotation. But when the financial crisis broke out our grandmother’s changed her tune to: “As long as you have a job, even if it’s at McDonald’s.”

Language is the most powerful tool when communicating a message. At GFluence we’re interested in different cultural habits and matching them with consumer analysis. By analyzing the McDonald’s jobs sub-page titles across countries, we can tell where baking burgers counts as a real profession or […] Read more

How to Use French to Conquer Half a Continent?

How to Use French to Conquer Half a Continent?

Did you know that Africa is the continent with the most French speakers in the world? Why is this important for your International SEO? Even though you have a french language website version – are you only targeting people who live in France? OK, you thought of Belgium, Switzerland and Canada as well, good. But there is aprox. 120 million people in Africa who speak French. Such an enormous amount of people knowing the same language is a perfect global marketing opportunity.

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