About Martin Kura

Founder & CEO at GFluence and international SEO strategist. Passionate about food, beer and cultures of the world.

Entries by Martin Kura

Get an Expert Opinion on Your International Website

What is the root of incorrect display of your website in various markets?
Are your geotargeting signals in line?
Does Google understand your targeting precisely?
Do search engines correctly detect the language of your website?
Why do some pages get traffic from different countries than desired?
Is your international strategy effective?

Get answers to these questions and more expert tips. Enter your website URL in the field below.

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‘What Is That N*gger Doing In There?’ Catalog Triggers Violent Czech Consumers’ Responses

‘What Is That N*gger Doing In There?’ Catalog Triggers Violent Czech Consumers’ Responses

The Retail Store Lidl Czech Republic published a catalog with a black man on the front page, presenting their freshest sports apparel collection. Although the catalog came out last Thursday, disgusted Czech consumers started attacking the company’s Facebook page with their violent posts almost a week later. The responses involved phrases like “Do you think they put white men in catalogs in Africa?” or “Don’t you think it’d be better to use someone of our race?” (Lubos Krnavek).

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SEO Strategy versus SEO Techniques: Is there a Difference?

SEO Strategy versus SEO Techniques: Is there a Difference?

Sometimes when I suggest to my clients to make a SEO strategy first before commencing any SEO activities, I see raised eyebrows. Sometimes it is followed by ‘why not start working on SEO instead of creating yet another document’. Why the heck create something like this?

What is an SEO strategy anyway?

Like any strategy, it’s a manual, individually crafted, that will get you from A to B: A being the current point you are in and B, the target point. A business strategy will get your business from A to B, a marketing strategy will get your business from A to B […] Read more