April Roundup

April Roundup

Spring is here and we’ve kept our blog fresh and fruitful according to the season. We got some help from AirBnB – changing its name in China and all. Also, the Easter holidays were a great opportunity to check for new marketing opportunities. If you’re thinking of traveling during the summer – why not go to Brazil? But make sure your Portuguese is “local” enough. We bring to you our top 4 blog pics posted in April:

Save Us from Free Speech, Public Hangouts and File Sharing: Internet Censorship Across the Globe

We’re especially proud of this post! Not only because it’s a comprehensive study on Internet censorship, but because we believe in the freedom of the net. As international SEO experts it’s our job to know which countries block specific type of content. Discover how Internet censorship is done, how it’s measured and which are the most popular topics deserving stricter treatment from governments around the world.

AirBnB Adjusts Its Strategy in China by Changing the Name

We love to talk about AirBnB’s latest shenanigans. This time, it’s another international SEO maneuver – changing its name in the Chinese market to “Aibiying” (爱彼迎) – translated to “welcome each other with love.” The company is determined to make it in China. Their market team is focused on winning locals’ hearts not only because foreign, but also domestic tourism is big. Read more reasons behind the sudden name change in the post.

Lessons From Brazilian Culture: Ready To Get Touchy And Personal?

What do Walmart and TGI Friday’s have in common? They’re two in a handful of companies struggling to win over the Brazilian market. We believe the reason is behind not understanding the local way of doing business. Read the post in full to get a comprehensive understanding of how important the personal approach in Brazilian business is. Don’t worry, we’ve also covered Brazilian Portuguese and, of course – football.

Good Witches, See-through Eggs and Russian Fruit Pancakes – The Easter Culture Tour

We know Easter is over and you’re still sick from all the boiled eggs. But our Easter marketing post is really worth another look. Two reasons: you wish to start preparing early for next year’s Easter campaign, a couple of pointers won’t hurt. Second, it’s a super fun read. How many times have you seen a lady wearing a cart full of hatched eggs on her head?

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Polona Golob

Polona Golob

Enjoys a good crossword puzzle and matching keywords is her favorite.

Entries by Polona Golob